Since 2007​
Sydney Hotels and Attractions has been an integral part of the Australian inbound tourism initiative since 2007, with unparalleled experience in Australian inbound tourism, focusing on Asia - Australia’s top inbound tourism market.
Matt Cross
​Matt Cross has personally been at the forefront of the inbound landscape for Australian tourism since 2004.
With our team of 5 dedicated, expert staff, and our Asian wholesaler contacts, you can gain instant access to this highly dynamic and lucrative tourism market.
The Best Australia has to Offer
If you want to experience the best hotels, attractions and restaurants that Australia has to offer, then SHA is your go to partner on the ground in Australia.​
If you want to see your hotel, tourism attraction or restaurant achieve its fullest potential in the inbound market with 'bums on seats', SHA can make it happen.
Personalised Service
We represent our partners at key international tourism trade shows, as well as specialise in in-market sales missions.​
SHA's strength is in it's relationships; personalised service across an array of tourism products which allows us to match Australian 'supply' with international 'demand' increasing occupancy rates for our Australian partners, at the best possible rate for our international customers.
We focus on attracting business to our partners from:
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All tourism demographics
Incentive Groups - MICE
FIT and Honeymoon
Package Groups
Student Groups
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Matt Cross
​Co-Founder
Group General Manager
