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Matt Cross

Who we are,
and what we do
Sydney Hotels and Attractions is an integral part of the inbound tourism landscape with over 16 years of experience in Australian inbound tourism, focusing on Asia - Australia’s top inbound tourism market.

With our team of 5 dedicated, expert staff, and our Asian wholesaler contacts, you can gain instant access to this highly dynamic and lucrative tourism market.

If you want 'bums on seats', SHA can make it happen.

We represent our partners at key international tourism trade shows, as well as specialise in in-market sales missions.


We focus on attracting business to our partners from:

All tourism demographics

Incentive Groups - MICE

FIT and Honeymoon

Package Groups

Student Groups

Matt Cross

Group General Manager

Contact us

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...or call +61 410 418 216

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