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Matt Cross 

Founder and Director - Group General Manager

Head of International Sales

Matt has worked in Asian inbound markets for over 15 years, and is known across 7 Asian markets as "Mr Asia;" the man to go to for Asian Inbound Tourism.

Matt travels extensively through Asia and has built loyal friendships with Asian Wholesalers, allowing him to place Australian Products/Attractions directly to the key Asian Tourism decision-makers.


Kate Nam

Business Development

South Korea and Japan

Kate has a natural connection with Korea and with her ability to fluently connect to our domestic attractions and hotels can deliver your products and experiences to the important Korean wholesalers. Kate attends huge International Trade shows  to showcase SHA partners and is instrumental in designing new itinerary and product inclusion.

Graduate School of Business, Yonsei University

Bachelor Degree of Chinese Literature & Language of Myongji University


Ashley Wang

Operations and Support

Product Liason

Ashley is the master of operations with a detailed understanding of hotel and attraction operations. Ashley offers the ability to deliver great advice, essential problem solving and ability to manage the huge demand of managing inbound bookings and client liaison.

Master of Information Technology

University of Wollongong

Graduate Certificate of Graphic Design 

University of New South Wales 

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Stuart King


Managing Director

Co-Founder and Director

16 year owner of Dolphin Watch Cruises Jervis Bay and founder of Sydney Hotels and Attractions. Stuart has 30 years experience in investment funding and, added with his tourism experience, provides excellent guidance to the SHA team. 

University of NSW

Bachelor of Commerce

Bachelor of Laws


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Huang Xiao Xiao

Business Development Manager China

Vita has extensive experience working as an Australian Wholesale Specialist based in Beijing China. Vita has a passionate understanding of China-Australia partnerships and how to place products in the Chinese market. Her vibrant personality ensures her network of  Chinese wholesale followers is second to none.


Beijing School of University Of International Business and Economics

Beijing University- College Degree of International Trade

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