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see how to book, itineraries etc

partner with SHA to show your product to the world

Sydney Hotels and Attractions
.....connecting Australia with the rest of the world

Since 2007

Sydney Hotels and Attractions has been an integral part of the Australian inbound tourism initiative since 2007, with unparalleled experience in Australian inbound tourism, focusing on Asia - Australia’s top inbound tourism market.

Matt Cross

Matt Cross has personally been at the forefront of the inbound landscape for Australian tourism since 2004.


With our team of 5 dedicated, expert staff, and our Asian wholesaler contacts, you can gain instant access to this highly dynamic and lucrative tourism market.

The best Australia has to offer

If you want to experience the best hotels, attractions and restaurants that Australia has to offer, then SHA is your go to partner on the ground in Australia.

If you want to see your hotel, tourism attraction or restaurant achieve its fullest potential in the inbound market with 'bums on seats', SHA can make it happen.

Personalised service

We represent our partners at key international tourism trade shows, as well as specialise in in-market sales missions.

SHA's strength is in it's relationships; personalised service across an array of tourism products which allows us to match Australian 'supply' with international 'demand' increasing occupancy rates for our Australian partners, at the best possible rate for our international customers.  


We focus on attracting business to our partners from:

All tourism demographics

Incentive Groups - MICE

FIT and Honeymoon

Package Groups

Student Groups


Matt Cross


Group General Manager

Contact us

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